The Countrywide Hockey League struck marketing gold when it held its initial Winter season Classic in 2008. The annual out of doors match performed on New Year’s Day has grow to be the should-watch celebration of the time, earning praise from both die-tough and informal hockey fans alike.
This yr, the NHL and NBC, the tv broadcaster for the recreation, are taking an added phase to advertise the sport. The two not too long ago introduced a partnership to combine the game’s broadcast with a social media campaign, in a move that could gain the two businesses.
“We’re managing the social and broadcast integration to check the efficiency and examine the information,” Michael DiLorenzo, senior director of social media advertising and marketing and technique at the NHL. “It need to increase our Fb Fan foundation, since folks need to ‘like’ the web page to engage in. It also will build a window into the occasion for individuals who could not be in entrance of the tv.”
The notion is to get even far more followers tuned in and engaged with the recreation, in accordance to the social media consulting firm that is running the campaign.
A number of “watch and earn” contests will be showcased prominently on both NBC and the NHL’s Facebook and Twitter webpages. Contestants that are supporters of either on Facebook or Twitter followers will have a possibility to acquire both a Honda CR-Z auto, or excursions for four to each Universal Orlando Studios and the impending 2011 NHL All-Star Game.
Equally the NHL and NBC aren’t new to this sort of social media strategies, but this is the very first time they have collaborated on a single.
Commencing December 23, NBC will commence using photo submissions from followers of its Facebook web page. Several of the photos will be picked to air throughout the match. 스포츠중계 will also promote the social media marketing campaign all through the working day top up to the game, such as in the course of the Rose Bowl higher education soccer game.
The NHL has planned its initial promotional Tweet for December 31. In the course of the sport, the NHL might inquire fans to retweet messages and the first to reply will get a prize.
This 12 months will be the fourth installment of the Winter Classic. The Washington Capitals will take on the Pittsburgh Penguins at Heinz Discipline, typically the home of the National Soccer League’s Pittsburgh Steelers. Other Winter Vintage places have provided Ralph Wilson Stadium in Orchard Park, New York, Wrigley Subject in Chicago and Fenway Park in Boston.